CRAFTED & MANUFACTURED IN GOA

“First make it work.
Then make it right.
Finally, make it
beautiful.”

At Josmo, we bend but never break the fundamentals of great design.
Every piece of furniture or home decor we make is born out of a rigorous process that follows the heart, respects the hand, and elevates the eye.

Between Beauty,
And Utility

Our ultimate aim is to help people express themselves more fully through design that appeals to them. We love the sense of joy that exits in this form of self-expression, and we hope to cultivate it in our community.

Design Shaped by Humans, Humans Shaped by Design

Our products are designed to elevate and adapt to a variety of different lifestyles. Good design is as much influenced by humans, as humans influence design.

Slide 1

ANJALI MODY, FOUNDER & CREATIVE DIRECTOR

“The best design comes from deep listening to the people we make
with, the people we make for, and the culture we all coexist within.
The context of being from India informs everything we do, be it
investing the time and resources to upskill our craftsmen or
researching the ergonomics of how people here actually live so our
designs can do more than just beautify a space.”

Our Values

Visionary

We are unafraid to think big and dream bigger. We approach our work with an intelligent naivety that lets us create more and better systems, skills and design.

Open

Our internal culture is about breaking down walls and encouraging new ideas. We define ourselves through principles, not rigid rules or static identity.

Playful

We hope to evoke Intrigue and invitation through our ability to feel familiar yet surprising. We root our designs in the natural world and add twists that stop people in their tracks.

Evocative

We’re drawn in by the sensorial world, allowing emotions to run raw and guide our hands. Being engaged with nature and materiality makes us inherently evocative.

Attentive

We make with care and consideration, crafting designs that stand the test of time - equally attentive in our interactions with people as our design processes.

We exist to aid a deeper understanding of design and, in theprocess, nurture uninhibited ‘self expression’ in people so thattheir space can become a celebration of personal tastes.

DESIGN PHILOSOPHY

Change the Vessel, Change the Shape.

When it comes to design, one size does not fit all.

Rather than try to force fit a single aesthetic or style onto anyone, we never shy away from evolving and adapting our own sensibilities.

Changing the vessel indicates our inherent flexibility and willingness to adapt.

It’s also a nod to our deeper belief that intuition is a muscle that must be used regularly in our industry.

When we ‘adapt’ to a new idea or ‘technique,’ we trust that the outcome that follows is where we need to be.

Want to see where the magic happens? Click here.